John Kotter on The Debt Crisis and Complacency
Check out this Op-ed from John Kotter in the July 13, 2011 Washington Post. Great stuff. Follow the links in the Post website to see other commentary from Mr. Kotter.
Deficit Reduction Plan Draws Scorn From Left and Right
The New York Times – Published: November 11, 2010
WASHINGTON — By putting deep spending cuts and substantial tax increases on the table, President Obama’s bipartisan debt-reduction commission has exposed fissures in both parties, underscoring the volatile nature and long odds of any attempt to address the nation’s long-term budget problems.
Among Democrats, liberals are in near revolt against the White House over the issue, even as substantive and political forces push Mr. Obama to attack chronic deficits in a serious way. At the same time, Republicans face intense pressure from their conservative base and the Tea Party movement to reject any deal that includes tax increases, leaving their leaders with little room to maneuver in any negotiation and at risk of being blamed by voters for not doing their part.
The excerpt from the New York Times above is a classic example of one of the key principles of the Change Acceleration Process (CAP) – That the one sure-fire way to surface the hidden resistance you will encounter during your change initiative is to spell-out your vision in observable, actionable, measurable terms. Of course, the flip side of this, so clearly demonstrated in the headline above, is that when you don’t want any resistance to surface be sure to keep the discussion at the vision or the mindset/measures level.

The "Bulls-Eye Drill-Down"
During the run-up to the 2010 mid-term elections we heard both parties trumpet their vision in many ways; “Take our country back,” or “Restore the middle-class.” Most even took the next logical step to the mindsets/measures level; “Lower taxes, reduce the deficit, grow the economy, create jobs, and reach across the aisle…” Who could possibly be against these goals? No one. But that’s all they are – mindsets/measures parading as strategy. It’s not until you drill down to the “how” – the observable, measureable activities and behaviors that you will change – that any resistance comes to light (See the graphic above).
Now the bipartisan debt-reduction commission issues their report that contains many specifics (it still largely ignores the key issues of health care expenditures) such as raising taxes and means-testing social security. While this is not actual legislation, or even a final plan, it does clarify the nature of what is necessary to achieve the mindset/measures. Now the electorate can see how they might be impacted by what they’ve asked for. Stand back! As the old WWII saying goes, “If your taking flak your probably close to the target.”
Remember, humans are hard-wired to make decisions based on emotions first, logic second. And we are hard-wired to be risk-averse. Consequently, even though the math is obvious to anyone who has thought seriously about the problem, we are in denial about the impact of the changes we are asking for – we can fix the economy/deficit/country but it won’t impact me. Once someone spells out the measureable activities and behaviors required by the change, people see how they will be impacted and they react with resistance.
Most business leaders typically do a fair job articulating a vision, and even do a good job drilling down to the mindset/results level. For example, “We’re going to create a customer-centric, proactive, accountable business,” and “We’ll grow organically by 5% and reduce expenses by 5%.” Who is against that? But once they spell-out the means to achieve those goals; “Stratify your customers into top-20/bottom-80, conduct focus groups with top-10 and survey bottom-80. All customer contacts and results will be entered into the CRM. Conduct regional trend analysis and propose new products and services” – now the resistance surfaces!
There are rare cases where the logic for change is so compelling that there is little resistance to it – but these are rare cases. If you are in the midst of a large-scale organizational change, and you are not facing any resistance, you may want to evaluate how well you’ve articulated the necessary actionable behavior changes you expect from your people.